写好英文商务邮件 – 国际商务必备技能 | 比恩锡研究
Writing Business Emails – China’s #1 Cross-Cultural Skills Requirement

撰写英文商务邮件 – 中国涉外/跨国企业必备跨文化技能

The ability to write clear, concise business emails in English is more important than ever before - Chinese businesses must improve skill levels in this essential area.

用英语写清楚、简洁的商务邮件的能力比以往任何时候都重要- 中国企业必须提高这一重要领域的技能水平。

Inthe era of COVID-19 our globalised world has suddenly become much more local,with opportunities for communication and interaction that we recently took forgranted now becoming much more difficult, or impossible, to arrange. Evenpost-pandemic, with the global economic down turn already having a severe affect,it is unlikely that business travel, conferences, or even regular face-to-face meetings, will return to their former levels quickly, if ever.


Whilst teleconferencing technology offers great scope to transmit information visuallyand orally, the field of written transmission, especially at a time when regular communication has been disrupted, remains of crucial importance. Emails remain an essential medium for business in many areas, such as for reports, tenders, proposals, and legal and financial documents - all forms of information that cannot just be exchanged verbally, and which require a written record.

虽然电话会议技术为以视觉和口头方式传输信息提供了很大的空间,但书面传输领域,特别是在常规通信中断的情况下,仍然具有至关重要的意义。电子邮件仍然是许多领域商业活动的重要媒介,例如报告、投标书、建议书、法律和财务文件- 所有形式的信息都不能只是口头交流,而是需要书面记录。

The ability to write truly effective emails is an acquired skill, but to be able todo so professionally in a foreign language is even more challenging. As China has opened up ever more to the outside world, the need for business emails written in English has been increasing all the time. Unfortunately, the employees of many companies in China are not keeping up with this demand, and Chinese business is suffering as a consequence. The ability to write clear, concise business emails in English is more important than ever before.


When Chinese companies offer training to their staff for business emails in English,they usually, unwittingly, do themselves a great disservice by engaging a foreign teacher, usually with some form of TESOL qualification, to deliver th ecourse. Whilst an English language teacher can certainly cover areas such as vocabulary, grammar, and syntax, many have little, or no, actual experience ofthe wider business world and are, therefore, unable to offer meaningful solutions for the deeper issues involved in email writing – only those experienced in business can effectively train in it.

当中国公司为员工提供英文商务邮件培训时,他们通常会在不知不觉中聘请一名外籍教师(通常具有某种形式的TESOL资格)授课,但这其实并不助于自己在英文商务邮件书写方面有很大改善。而英语教师当然可以涵盖词汇、语法方面,但其中许多教师对更广阔的商业世界几乎没有或根本没有实际经验,因此,他们无法为电子邮件写作中涉及的深层次问题提供有意义的解决方案 - 只有在商业领域有经验的人才能够有效地进行这方面的培训。

Furthermore,a high proportion of trainers may not actually be English native speakers;unconsciously passing on errors they acquired as students as errors in their teaching and unable to understand deeper linguistic meanings to the degree of those born into a language.


In our own business, BM Consulting (Shanghai), we are finding that the vast majority of current training enquiries from companies all over China (andbeyond) are for our course ‘Business Email Writing’ - confirming that Chinese businesses are increasingly aware of an urgent requirement in this area.

在我们自己的业务BM Consulting(上海)中,我们发现,目前来自中国各地(及其他地区)的绝大多数培训咨询都是针对我们的“商务电子邮件写作”课程的,这证实了中国企业越来越意识到这一领域的迫切需求。

Drawing on our decades of international commercial experience, and from research, we have designed and successfully market tested an interactive,workshop-based, course; comprising four main modules that go beyond general ‘language’ requirements and offer effective, customised strategies andsolutions to clients’ own requirements. Additionally, an optional Email Grammar Workshop is available for those needing to focus further in this area. The main course modules include:

根据我们数十年的国际商业经验和研究成果,我们设计并成功地通过市场测试了一门互动式、基于研讨会的课程,包括四个主要模块,它们并非一般的“语言”课程而是超出了这个范畴 - 为客户对提升邮件沟通技能的要求提供了有效的定制化策略和解决方案。此外,额外的学习模块 – 英文电子邮件语法 - 是为那些需要在语法领域有提升的客户提供一个附加课程。


1: Email Writing Style & Appropriate Tone and Formality              
Including:Register: formality levels - Active orpassive voice? - Formal vs. informal styles - Tone: feelings and emotions inwriting - Positive language - Business writing style: key points - Sentence structure and variety - 7Cs: essential points for good communication- 7Cs examples in emails
1:电子邮件写作风格 & 恰当的语态和形式包括:邮件正式程度/主动语态还是被动语态?/正式文体与非正式文体 / 语态:写作中的情感和情绪/ 积极的语言风格 / 商务写作文体的要点 / 句子结构和变化/ 7Cs:7个良好沟通要点 / 7Cs对应的电子邮件示例

2: Effective Subject Lines and Closings & Planning and Organising Emails      
Including:3 Elements to start - Effective subjectlines - Appropriate salutations - Opening lines for attention - Closing professionally - Closing phrases - Planning emails - Organising emails: general principles
2:有效的主题行和结尾 & 计划和组织电子邮件:开头的3个要素 / 有效的主题行 / 适当的称呼 / 引人关注的开场白 / 恰当的结束语 / 规划电子邮件 / 组织电子邮件内容:一般原则

3: Effective Response and Request Emails
Including:Responding to emails - Examples for responses - Replying to say "No" - Request emails - Examples for requests - Follow-up emails after no response: 4 steps
3:有效回复和请求电子邮件包括:回复电子邮件 / 回复示例 / 回复说“不”/ 请求(要求类)电子邮件 / 邮件示例 / 未收到回复后跟进电子邮件:4个步骤

4:Emails for Problems & Persuasive Emails + WORKSHOP            
Including:Complaints and issues - Resolving issues and complaints: HEARD technique - Replying to complaints and issues: 6 steps - Other problem email examples - Getting messages read and acted on - 4 questions and further strategies before sending - Keeping messages clear and brief + WORKSHOP: Client’s own email examples and issues

Clear, concise business communication, witha focus on the reader, has never been more essential for email writing;especially when so many recipients use English as their second language. The ability to craft an effective message, and to understand meanings and nuances beyond the actual words themselves, can help towards establishing a strong competitive advantage over less skilled competitors and open up global opportunities.




Market Research
Consultant Team