Understanding clients and counterparts overseas is vital to business success. Gain leverage and advantage by knowing how to effectively communicate with people in spoken and written forms from different cultures, and how they can perceive actions, act and react.
1. Hofstede’s cultural dimensions as diagnostic tool 2. Cultural differences in business cultures 3. Cross-cultural profiles by countries 4. High-context vs. low-context use of language 5. Transparent communication 6. Persuading and influencing 7. Writing across borders 8. Negotiation in-depth preparation 9. Key factors for cross-cultural negotiations