Clear, concise business communication, witha focus on the reader, has never been more essential for email writing;especially when so many recipients use English as their second language. The ability to craft an effective message, and to understand meanings and nuances beyond the actual words themselves, can help towards establishing a strong competitive advantage over less skilled competitors and open up global opportunities.

Course Outline

Day 1 Topics:

1. Business writing style & key points
2. 7Cs of communication & essential factors for good email communication
3. Organising your email - general organisational principles
4. Getting people to read and act on your messages – writing emails to persuade and get results
5. Effective techniques to start and to close your emails

Day 2 Topics:

1. Responding to emails & effective professional responses
2. Request emails - making effective professional requests
3. Follow-up emails after no response & how and when to follow up after no initial reply
4. Replying to say "no"- how to give a polite and effective negative response
5. Dealing with complaints
6. Negotiation via email & discussions in writing
7. Questions and further strategies before sending – further improving email effectiveness

The general version of this course is 14 hours.
This course offers customised and open classes for internal training