For manufacturers and service providers worldwide the Chinese market represents a huge, and frequently missed, opportunity. However, understanding where the opportunities lie, how to access them, and the cultural and policy issues involved, can be extremely daunting and frustrating. In such a situation, a locally based team of combined Chinese and foreign professionals is best placed to both thoroughly address the needs and concerns of the client, and also to be able to penetrate the market in sufficient depth and detail by leveraging local connections and resources. Additionally, because such a team can truly understand the requirements of both sides involved in the project, they can ensure that it is totally customised to the client’s desired outcomes.
Is China a good market for my business?
An overview that fits your business
Environmental Scanning - Collecting relative authoritative data on Chinese websites to understand the macro environment accurately and quickly. According to customers’ points of interest and questions, we will help clients understand the Chinese market based on a PESTEL model.
External Factors Analysis - Based on authoritative data, we will help clients to analyse and forecast the trends of the macro environment, to understand the correlation between different markets, or to establish an evaluation index, by using quantitative analysis.
Internal Factors Analysis - Qualitative analysis focuses on ’Why?’. We will explore the reasons behind changes of the macro environment, understand the advantages and disadvantages of these changes, or evaluate the potential of the Chinese market from an investment perspective.
Backtracking - Before understanding policies, you need to know why they were initiated - sometimes to resolve issues, sometimes to avoid issues arising. To understand the reasons behind policies is as important as understanding the policies themselves, because background reasons will help us build up your business on a healthy and viable foundation.
Effectiveness Evaluation - What kinds of policy effect the industry? After policies are initiated, what has changed? How effective are they? Are any other areas influenced? What are the unintended effects of the policies? Before launching your business in China, you need to know and follow the rules there. Full understanding of the effects of policies will help you make sound business decisions and avoid unnecessary risk.
Market Trends - Understanding the market size and market trends from a macro perspective will help you to identify if the market is big enough and has enough potential for your business. Understanding market changes from a micro level will help you to judge market vitality and short-term impacts (e.g., COVID-19) .
Market Drivers - Market drivers generally include unit change, price change, new product and consumption structure. Together they decide changes to the whole market. To understand market drivers will help you to know the reasons behind market trends.
Competitiveness - To clarify competitor positioning and discover their strengths and weaknesses. By understanding these, we will find the optimal position for your business - leveraging your strengths against their weaknesses to win in the market.
Social Listening - Social listening helps you hear the voices of customers on social media. It gives you opportunities to understand positive or negative reviews, customer preferences, and interests. Intelligent use of social listening will not only allow you to grow your business, but also help you to improve your brand reputation.
Customer Segmentation - In any industry, consumer groups may be widely diverse. Identifying the differences in characteristics among consumer groups will allow you to use effective customised approaches to reach different groups of customers.
Consumer Profile - A consumer profile includes pain points, interests, buying patterns, and demographic characteristics of customers. Building a customer profile will help you run better marketing campaigns that, in turn, increase your profits. With accurate information, you can decide which strategies to implement, and which to avoid.
Where are my business opportunities?
Identify the key points to make your business successful
What is your superweapon to win business in a new country?
Full Internal Scan - Fully analyse the strengths and weaknesses of your products and services, such as quality, uniqueness, design, price etc.
External Overview - Find business opportunities from the macro economy and micro markets.
By understanding and combining internal and external information, we will help you identify the optimal position for your business in China. This not only mitigates the risks of entering a new environment, but also increases efficiency when setting up your business.
Showcasing your products directly to consumers, to get the most authentic feedback
Customer Reviews - By researching general customer reviews of similar products and services, you will gain insight about customer preferences.
User Interviews - By interviews and conversations with representative users, we will explore the characteristics of target users’ buying behaviours, concept preferences and improvement suggestions.
Quantitative Surveys - Through quantitative surveys, we will understand customer evaluations of your products. Surveys will include product concept, selling points, price, etc.
Expand product layout and target more customers to maximise revenue
By Price Segment - After understanding your products and target customers, you can break down product portfolios at multiple price segments and meet the needs of different people and scenarios. Never focus just on one price segment - try to lay out products in multiple price segments.
By Customer Segmentation - By using consumer profiles, you can launch different product portfolios for corresponding customer segments. For each product, you can identify groups of people with completely different characteristics who are interested in it.
Gain customers from existing scenarios and develop more customers from new scenarios
Existing Scenairos - Existing scenarios are the primary battleground for your business. Promote the advantages of your products to attract consumers in existing scenarios. Subdivided Scenairos - Your products can be promoted in subdivided scenarios. By understanding these subdivided scenarios, you can promote to niche groups. Potential Scenairos - By communicating with users, you can identify opportunities for your products in new scenarios that you were previously unaware of.
Undiscovered Scenairos - Being proactive in developing new application scenarios will help your products to attract wider groups of undiscovered customers.