如何写好英文商务邮件 - 涉外/跨国企业跨文化沟通技能

制作: BMConsulting

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Writing Business Emails –

Corss-Cultural Skills Requirement

撰写英文商务邮件 – 中国涉外/跨国企业必备跨文化沟通技能

The ability to write clear, concise business emails in English is extremely important - Chinese businesses must improve skill levels in this essential area.

用英语写清楚、简洁的商务邮件的能力至关重要 - 中国企业必须提高这一重要领域的技能水平。

Whilstteleconferencing technology offers great scope to transmit information visually and orally, the field of written transmission, especially at a time when regular communication has been disrupted, remains of crucial importance. Emails remain an essential medium for business in many areas, such as for reports,tenders, proposals, and legal and financial documents - all forms of information that cannot just be exchanged verbally, and which require a written record.

虽然电话会议技术为以视觉和口头方式传输信息提供了很大的空间，但书面传输领域，特别是在常规通信中断的情况下，仍然具有至关重要的意义。电子邮件仍然是许多领域商业活动的重要媒介，例如报告、投标书、建议书、法律和财务文件- 所有形式的信息都不能只是口头交流，而是需要书面记录。

The ability to write truly effective emails is an acquired skill, but to be able to do so professionally in a foreign language is even more challenging. As China has opened up ever more to the outside world, the need for business emails written in English has been increasing all the time. Unfortunately, the employees of many companies in China are not keeping up with this demand, and Chinese business is suffering as a consequence. The ability to write clear, concise business emails in English is more important than ever before.

写真正有效的电子邮件是一项后天习得的技能，但能用外语专业地写电子邮件则更具挑战性。随着中国对外开放程度的不断提高，人们对英文商务邮件的需求也在不断增加。不幸的是，许多中国公司的员工没有跟上这种需求，中国企业也因此受到了影响。用英语写清楚、简洁的商务邮件的能力比以往任何时候都重要。

When Chinese companies offer training to their staff for business emails in English,they usually, unwittingly, do themselves a great disservice by engaging a foreign teacher, usually with some form of TESOL qualification, to deliver the course. Whilst an English language teacher can certainly cover areas such as vocabulary, grammar, and syntax, many have little, or no, actual experience of the wider business world and are, therefore, unable to offer meaningful solutions for the deeper issues involved in email writing – only those experienced in business can effectively train in it.

当中国公司为员工提供英文商务邮件培训时，他们通常会在不知不觉中聘请一名外籍教师（通常具有某种形式的TESOL资格）授课，但这其实并不助于自己在英文商务邮件书写方面有很大改善。而英语教师当然可以涵盖词汇、语法方面，但其中许多教师对更广阔的商业世界几乎没有或根本没有实际经验，因此，他们无法为电子邮件写作中涉及的深层次问题提供有意义的解决方案 - 只有在商业领域有经验的人才能够有效地进行这方面的培训。

Furthermore,a high proportion of trainers may not actually be English native speakers;unconsciously passing on errors they acquired as students as errors in their teaching and unable to understand deeper linguistic meanings to the degree of those born into a language.

此外，很高比例的培训师实际上可能不是以英语为母语的人；他们在教学中不自觉地把在学生时期学习到的错误再错误的传递给学生，他们无法理解英语语言中所生的更深层次的含义。

In our own business, BM Consulting (Shanghai), we are finding that the vast majority of current training enquiries from companies all over China (and beyond) are for our course ‘Business Email Writing’ - confirming that Chinese businesses are increasingly aware of an urgent requirement in this area.

在我们自己的公司BM Consulting（上海）的业务中，我们发现，目前来自中国各地（及其他地区）的绝大多数培训咨询都是针对我们的“商务电子邮件写作”课程的，这证实了中国企业越来越意识到这一领域的迫切需求。

Based on our decades of international usiness experience and research achievements, we have successfully designed and launched an interactive, seminar-based business email writing course, which is also  a certificated unit course of City&Guilds. This course consists of thirteen main elements, six core training elements and seven elective training elements. It is not just a typical "language" course, but goes beyond that, providing effective strategies and solutions for clients who want to improve their email communication skills. You can customise your training by selecting the elements you want to learn from the thirteen available elements.

根据我们数十年的国际商业经验和研究成果，我们成功设计并推出了一门互动式、基于研讨会的商务写作课程，本课程同时也是City&Guilds官方证书单元课程。本课程包括十三个主要模块（六个City&Guilds必修模块与7个City&Guilds选修模块），它们并非一般的“语言”课程而是超出了这个范畴 - 为客户对提升邮件沟通技能的要求提供了有效的应对策略和解决方案，您可以从十三个模块中自行选择自己想要学习的模块进行定制化培训。

The main course elements include:

商务邮件写作课程模块包括：

Trainer Backgroud:

部分讲师背景：

Training Centre Background:

授课中心背景：

Based in Shanghai, BMC Partnership has over a decade of experience as a specialist qualified provider and consultancy for internationally accredited vocational training programs in China and overseas.

Currently, we offer City & Guilds Level 3 Diploma in Business Support (4475-13), providing vocational business skills training to China Mainland vocational high schools, colleges, universities, and multinational enterprises, as well as for private business professionals.

BMC Partnership总部位于上海，作为中国和海外的国际认证职业培训项目的专业合格供应商和咨询顾问，拥有数十年的国际经验。

目前，我们提供City & Guilds商务支持（Business Support)三级文凭（4475-13），为中国大陆的职业高中、高等院校和跨国企业，以及私人商业等领域的专业人士提供商业技能培训。

Contact us:

联系我们：

For more information about Business Email Writing and Level 3 Diploma in Business Support (4475-13) course availability, course costs, and for all other customised vocational program enquiries, please contact:

William - Project Manager of City & Guilds Centre | Email: xuhui.huang@bmconsulting.cn

想了解更多关于英文邮件写作课程与商务支持三级文凭（4475-13）课程的信息，课程费用，以及所有其他定制的职业课程查询，请联系：

黄老师 - City & Guilds中国中心 项目经理 ｜ 邮箱：xuhui.huang@bmconsulting.cn

Consultant Team:

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