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Establishing promotional activities

Business training program

This comprehensive course is designed to equip learners with the fundamental skills and knowledge required to develop, execute, and manage effective promotional activities within various business environments. By exploring a wide range of promotional strategies, the course aims to enhance understanding and proficiency in creating campaigns that engage and convert target audiences effectively.


Learning Objectives

  • Identify and analyse target markets to tailor promotional strategies effectively.

  • Design and implement a variety of promotional activities suited to both digital and traditional marketing channels.

  • Evaluate the effectiveness of promotional campaigns using key performance indicators and analytics tools.

  • Understand the regulatory and ethical considerations in promotional activities.

  • Develop skills in budget management and resource allocation for promotions.


Target Audience

This course is ideal for marketing professionals, business owners, and anyone involved in sales or promotional planning. It will also benefit those looking to enter the marketing field with a solid foundation in promotional activities.


Course Content

  1. Introduction to Promotional Activities

  2. Target Market Analysis

  3. Designing Promotional Campaigns

  4. Digital and Traditional Marketing Strategies

  5. Measurement and Analysis of Campaign Effectiveness

  6. Budgeting and Resource Management

  7. Regulatory and Ethical Considerations


Expected Outcomes

Learners will leave the course with a robust ability to plan, execute, and manage diverse promotional activities, ensuring alignment with broader marketing objectives and business goals. This will empower them to contribute effectively to their organisations and advance in their careers within the marketing sector.

Teaching will be delivered through a blend of lectures, interactive workshops, and real-world case studies. Course materials will include comprehensive lecture notes, practical handbooks, and access to online resources and tools for further learning.

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