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Coordinating promotional activities

Business training program

This engaging course equips participants with the essential skills and knowledge needed to effectively coordinate promotional activities across various media platforms. From planning and execution to monitoring and evaluating impact, this course covers all stages of promotional campaign management. Participants will gain a robust understanding of the dynamics between different promotional tools and how they can be harmonised to achieve maximum reach and effectiveness.


Learning Objectives

  • Design integrated promotional plans that align with organisational objectives.

  • Effectively utilise various promotional tools, including digital media, print, and public relations.

  • Analyse and interpret campaign data to assess effectiveness and inform future strategies.

  • Manage and coordinate cross-functional teams to ensure seamless execution of promotional activities.

  • Navigate compliance and ethical considerations in promotional campaigns.


Target Audience

This course is ideal for marketing professionals, campaign managers, brand managers, and anyone involved in the planning and coordination of marketing activities. It is also highly beneficial for small business owners and entrepreneurs looking to enhance their promotional efforts.


Course Content

  • Module 1: Introduction to Promotional Activities
    Understanding promotional tools and strategies; overview of marketing communications.

  • Module 2: Planning and Strategy Development
    Setting objectives, target audience identification, budgeting, and timeline planning.

  • Module 3: Execution of Promotional Strategies
    Coordination of digital, print, and direct marketing activities; role of public relations.

  • Module 4: Monitoring and Evaluation
    Techniques for tracking effectiveness, KPIs, and ROI analysis.

  • Module 5: Ethics and Compliance
    Understanding legal frameworks, ethical advertising, and consumer protection.


Expected Outcomes

  • Participants will emerge with a refined skill set in coordinating promotional activities, enabling them to boost brand visibility, engage effectively with target audiences, and significantly contribute to their organisations' marketing success.

The course will employ a mix of lectures, interactive workshops, real-life case studies, and guest lectures from industry experts. Materials provided will include slide presentations, reading materials, and practical toolkits.

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