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Key Account Sales & Services

Business training program

The "Key Account Sales & Services" course is designed to enhance the skills and knowledge necessary for effectively managing and growing key accounts. This comprehensive course covers a range of topics from relationship building and sales strategies to customer service and account maintenance. The goal is to empower participants to maximise the value of their key accounts, ensuring sustained revenue growth and long-term partnerships.


Learning Objectives

  • Understand the fundamentals of key account management.

  • Develop strategies for effective communication and relationship building.

  • Identify opportunities for growth within key accounts.

  • Apply techniques for negotiating and securing deals.

  • Implement effective solutions for common account management challenges.


Target Audience

This course is ideal for Sales Managers, Key Account Managers, and Customer Service Representatives who are involved in managing major client accounts, as well as professionals looking to move into key account management roles.


Course Content

  • Introduction to Key Account Management

  • Building and Maintaining Strong Customer Relationships

  • Advanced Negotiation Techniques

  • Strategic Sales Planning

  • Customer Retention and Growth Strategies

  • Handling Difficult Situations and Resolutions

  • Utilising Technology in Account Management


Expected Outcomes

Participants will leave the course with a deeper understanding of key account management, enhanced skills in strategic sales and negotiation, and the confidence to effectively manage and expand their key accounts. They will be equipped to apply best practices in their daily work, leading to improved customer satisfaction and increased sales performance.

Interactive lectures, case studies, role-playing exercises, and group discussions will be used to provide a dynamic learning environment. Course materials will include slide presentations, reading materials, and practical worksheets.

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