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Promotion Activities

Business training program

Welcome to "Promotion Activities," a dynamic course designed to equip you with the essential strategies and tools needed for effective promotional campaigns. This course integrates practical knowledge with interactive learning experiences to help you enhance brand visibility and market reach through well-executed promotions.


Learning Objectives

  • Understand the fundamental principles of promotion and marketing strategies.

  • Identify the needs for promotion and set clear marketing objectives.

  • Design and implement effective promotional activities.

  • Analyse and evaluate the impact of promotional campaigns on brand growth and customer engagement.


Target Audience

This course is ideal for marketing professionals, brand managers, small business owners, and anyone interested in learning how to successfully promote products or services in the market.


Course Content

  • Module 1: Principles of Promotional Strategies

  • Module 2: Designing Promotional Campaigns

  • Module 3: Implementation Techniques

  • Module 4: Evaluation and Analysis of Campaign Effectiveness

  • Module 5: Managing and Coordinating Promotional Activities


Expected Outcomes

Participants will leave the course with the ability to craft and execute impactful promotional strategies tailored to various business needs and market conditions. They will also gain insights into measuring and enhancing the effectiveness of their promotional efforts to achieve desired business outcomes.

Participants will engage in a mix of lectures, case studies, group discussions, and practical workshops. Materials provided will include slide presentations, case study documents, and access to digital resources for further learning.

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