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Reviewing promotional activities

Business training program

This course provides a comprehensive examination of the strategies and effectiveness of promotional activities across various marketing channels. Participants will learn to critically assess and refine promotional strategies to enhance their impact and efficiency, using both traditional and digital media.


Learning Objectives

  • Understand the key components and principles of promotional activities.

  • Analyse the effectiveness of different promotional strategies.

  • Develop skills to optimise and innovate promotional activities for better reach and engagement.

  • Apply analytical tools to measure the success of promotions.


Target Audience

This course is designed for marketing professionals, advertising executives, and business owners who seek to enhance their promotional strategies. It is also suitable for students of marketing who wish to gain practical insights into promotional analysis.


Course Content

  • Module 1: Introduction to Promotional Activities

    • Overview of promotional tools and channels

    • Historical perspectives and their evolution

  • Module 2: Analysing Promotional Strategies

    • Case studies of successful and unsuccessful promotions

    • Metrics and KPIs for assessment

  • Module 3: Optimising Promotional Efforts

    • Integration of digital tools and social media

    • Creative and innovative promotion techniques

  • Module 4: Future Trends in Promotion

    • Emerging technologies and platforms

    • Ethical considerations and sustainability in promotions


Expected Outcomes

Participants will leave the course with enhanced skills in evaluating and designing effective promotional campaigns. They will be equipped with the knowledge to apply strategic thinking to promotional activities and drive better marketing results for their organisations.

The course employs a blend of teaching methods including interactive lectures, case study analyses, group discussions, and hands-on workshops. Materials provided will include slide presentations, reading lists, case study documents, and access to analytical software.

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