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Cross-Cultural Awareness

Business training program

This course is designed to equip participants with the skills and knowledge necessary to navigate the complexities of intercultural interactions in the global business environment. Through a combination of theoretical knowledge and practical application, this course will enable attendees to effectively engage and collaborate with diverse cultures, enhancing both personal and organizational success.


Learning Objectives

  • Understand the key concepts of cross-cultural communication.

  • Identify the influence of cultural differences on business practices.

  • Develop strategies to overcome cultural barriers and improve communication.

  • Enhance negotiation skills with a cross-cultural perspective.


Target Audience

This course is intended for professionals engaged in international business, team leaders managing global teams, HR personnel responsible for diversity training, and anyone looking to enhance their intercultural interaction capabilities.


Course Content

  • Introduction to Cultural Awareness

  • Trompenaars’ Seven Dimensions of Culture

  • Communication styles across cultures: High-context vs. Low-context

  • Techniques for effective cross-cultural negotiation and conflict resolution

  • Case studies and real-world applications of cross-cultural theories


Expected Outcomes

Participants will leave the course with a deeper understanding of how to communicate and negotiate effectively in a culturally diverse environment. They will gain practical skills that can be immediately applied to enhance interpersonal interactions and business negotiations across cultures.

Our approach to teaching English is interactive and learner-centric. We employ a combination of direct instruction, collaborative group work, and digital learning tools to create a dynamic and engaging learning environment. The materials used include textbooks, multimedia content, and real-life scenario simulations, all curated to facilitate practical understanding and usage of the language.

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